Increase Online Sales by Customizing Your Sales Funnel

Modifying your sales funnel is the way to go if you desire to increase online sales quickly. Now naturally there are a great deal of different formats and examples of sales funnels so for the sake of simplicity, we'll specify a sales funnel as any necessary action or action that a visitor should take in order to complete a conversion. If you had a simple capture page, then your sales funnel would merely be the AdWords or Facebook advertisement that drove traffic to the squeeze page plus all of the required fields in your "Sign Up Box", such as Name, Email, Phone, etc. If you have an online health club subscription site, then your sales funnel might be: AdWords Ad, Landing Page, Sign Up/Registration Page, and Shopping Cart. However while the formats of the sales funnel might vary, the point to remember is that by customizing this funnel, you can rapidly increase online sales and enhance earnings.

The basic reality is that even if we concede that 1/2 of all the Name/Email prospects were entirely useless to our true goal of creating a sale, a targeted e-mail campaign could still net you the same Phone, Address, and Site URL info you wanted to begin with. The distinction is, in addition to having the precise same number of totally certified leads, you also have a database filled with other potential customers. This "list" can be utilized internally for future promotions or used to create affiliate profits. The point is, the "list" still has terrific value and modifying your sales funnel to increase preliminary opt-ins will eventually increase online sales, even if further down the roadway.

Now let's look at a more standard site with the following sales funnel:

AdWords or Facebook Ads

Landing Page

Pre-Order/Pricing Page

Shopping Cart

So how do we increase online sales by customizing this sales funnel? Well, the Pre-Order or Pricing Page is ultimately costing this site owner conversions because if the prospect was interested enough in the product and services to click a connect to get to the Pre-Order page, then making them jump through another hoop to in fact buy is just losing visitors. If possible, utilize a shopping cart platform like Infusionsoft that enables you to modify and include text to the shopping cart where you can then put the Item Description, Warranty, and other Offer Information all on one page. This method, if the landing page is attracting potential customers to reach the next action of the funnel to find out pricing, they can purchase right then and there without clicking on another link. When performed appropriately and that's sheer profit for your online organisation, just removing that unneeded step can increase online sales by 20-30%!

Without question, customizing your sales funnel can drastically increase online sales, reduce consumer acquisition costs, and ultimately improve profits. I extremely suggest using site split testing to experiment with various configurations and closely track results so you can rapidly determine the best setup of your sales funnel for optimum conversions.


If you desire to increase online sales quickly, then customizing your sales funnel is the method to go. Now of course there are a lot of different formats and examples of sales funnels so for the sake of simplicity, we'll specify a sales funnel as any required step or action that a visitor need to take in order to complete a conversion. While the formats of the sales funnel may vary, the point to keep in mind is that by modifying this funnel, you can quickly increase online sales and increase revenues.

The point is, the "list" still has fantastic value and customizing your sales funnel sales funnel consultant to increase initial opt-ins will eventually increase online sales, even if further down the road.

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